Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.
Random Studio turned to traditional Korean materials and techniques for Toteme's Seoul pop-up.
Random Studio designed a pop-up store for Swedish fashion brand Toteme in Seoul, to mark the brand’s launch in the Korean market. From 6 to 18 December 2024, the pop-up store featured the brand’s Fall/Winter 2024 runway and ready-to-wear collection in a space constructed of hanji, a traditional Korean paper handcrafted from mulberry tree bark. The durable yet delicate paper was stacked to form display tables and shelves and suspended to form walls, creating niches for displaying Toteme’s clothing, handbags and shoes. Formed around the central design concept of a ‘work-in-progress’, with the textured surfaces and feathery paper edges left exposed, reflecting the brand’s emphasis on materiality and craft. Random Studio also designed oversized silhouettes of Toteme’s most popular pieces present throughout its display windows, drawing a connection to the brand’s online presence.